My Role: Interactive Creative Director, UXID, Brand Identity, Content Creation, SEO/SEM, Project Manger
The challenge was to design a color visualizer that seamlessly synchronized across desktop, browser, and mobile ColorClix® applications. I did an interface review of the current vizualizer and mind mapped the features and associated positive and negative aspects of user interaction. I studied competitor color vizualization tools, technologies and responsiveness for browser, desktop, mobile, and tablet interconnectivity. I outlined the project requirements, drafted wireframes of the interface, and presented to a development team, who further refined the interaction as code was written. I oversaw the design process and directed design and user interface and interaction.