Social Media Channels

My Role:  Develop and Implement Social Media Strategy, Creative Director, Copywriter, Engagement Manager

Trained Marketing Leads, Color Team, and Senior Management on what social media is and how it fits into their business model.  Designed a strategic approach to engage socially with measurable results.  Set up Twitter accounts for color team to improve social standing, created a social strategy and internet presence presentation that I presented to senior management, marketing teams, and sales associates.  

PPG & it's advertising agencies were falling behind on understanding the impact of social media on business.  I evaluated the channels, the competition, collected and monitored stats, and recommended social media engagement.  

I received a bonus for my presentations, strategy, and training sessions.