Olympic Paint and Stain Websites

My Role:  Interactive Creative Director, UXID, Project Manager

I was tasked to do a complete redesign of the site to create a more user centric design, focused on women as primary customer.  I performed user studies, wrote personas, did competitive analysis, wireframes, mockups, and all associated developmental research.  I worked directly with the National Marketing Manager to ensure buy-in from Lowe's as POS client.  I also worked directly with PPG's Ad Agency Partners to collaborate on specific builds and promotions.  I also hired an internal small web development team to build out the final site and worked with PPG's IT department to host and maintain the site, and comply with security guidelines.  

The design reflected a modern magazine and blog look and feel to appeal to women, PPG's target demographic for choosing paint for home decor.  The site was a huge improvement from previous versions, the customer engagement increased by 30% in first 6 months after launch.  I received a bonus and recognition from senior leadership for an excellent and successful site launch and redesign.