ColorClix® Landing Page

My Role:  Creative Director, UXID, Brand Identity, SEO/SEM

I developed a landing page for the app launch in order to better track the stats of downloads and user interaction.  The landing page featured three easy steps to download and use the app, in addition to a simple "how to" video that I directed for user interaction.  ColorClix® for Olympic® Paint was designed to meet the user need of choosing paint colors more easily.  Key features include choosing a color from anywhere on your screen, saving to favorites, and printing out with a barcode for point of service sales at Lowe's.

I was the the Interactive Creative Director for the project.  I was responsible for the design, user interface, interaction, and overall app build.  I directed a team of coders to implement the app across browsers and sync it with the mobile app.  

Users could log in, save their color selections, and print out their choices with a barcode, that they could take to a Lowe's sales rep for POS sale.  

Both the desktop landing page and mobile apps were very successful.  I demonstrated the app to sales teams across the company and senior management.  I received recognition from the CEO and a bonus for my extraordinary work.