CMU Heinz College & PPG Collaboration

My Role:  Project Consultant

As Creative Director for PPG's National Brand, I was invited to present a business challenge to CMU's Heinz College students.  I attended the classes and acted as the client for the students.  I did the user studies and interaction design research and presented the results to the students for their case study.   We collaborated on finding a solution using social media to enhance PPG's relationship with facility managers.