My Role: Graphic, Web, Interface Design, Social Media Engagement, SEO/SEM, Stats Tracking & Reporting, Training Management & Marketing Teams on Web 2.0 & Social Media for Business, Manager for 6 Web Designers, 2 Coders, and Social Media Writer
As the Interactive Creative Director I oversaw the design, internet marketing, interaction, code, and promotion of all creative efforts. I am a 'big idea' person, and enjoy leading right brain creatives, left brain coders, and marketing teams toward a common goal.
I was tasked with developing an internet strategy for the PPG Paints & Olympic Paint & Stain National Brands.
I designed and presented key concepts in approach, recommended technologies, along with a background and general education on Web 2.0, Social Media, and how these internet technologies change business.
My presentation was so successful that I was asked to present it to the global management team. My strategy was implemented and used as a model for adapting to internet technologies. I also trained marketing teams on how to use twitter for social engagement.
As Interactive Creative Director for PPG, SAIC, and BAE, I oversaw and directed all user interface design and interaction. I created sitemaps, wireframes, functional specs, flow maps, mindmaps, mockups, wrote personas, and scenarios, and performed user testing, A/B, and multivariate testing. I also tracked all SEO/SEM and associated analytics, and provided monthly stats to key managers to demonstrate ROI.
This is a sampling of some of my work from PPG.
As Interactive Creative Director at PPG, I oversaw all content writing. Here is a sampling of some of the material we released. For the ColorClix® App, I brainstormed with the marketing manager to come up with the app name, "ColorClix" and the slogan. In most cases, I drafted the content, the Marketing Manager would review and edit, and then we would finalize for release. I also hired a social media engagement person to help draft posts, which I always approved prior to release.
In addition to professional writing, I am a poet and creative writer. I have been published in Seattle Bumbershoot Flash Fiction Winner, Madwomen in the Attic, Carlow University, and Rune literary journal at RMU.
I teach Information Visualization at the Maryland Institute College of Art (MICA), where we primarily focus on visual storytelling with data. I teach various web tools and technologies to visualize data. Below is a description of the class I teach. I also teach the final class in the program, which is where the students prepare their visualization thesis projects.
MVIS 5701 Information Visualization Applications
Four (4) Credits/Ten (10) weeks
This course explores the range of applications, both digital and analog, used to create visualizations. The goal is to demonstrate how the medium used for a visualization influences the message communicated by the visualization. Students will explore visualization forms and user interface design strategies, and create visualizations via coding for user agents, software, and modern industry applications.
In January 2014, I participated in the Indiana University IV MOOC class to learn more techniques and tools for visualizing information. Here is a sampling of some information visualization projects as a result of this course. The class was much more science based, so it gave me a different perspective than the courses I teach at MICA. I'm always looking to learn new approaches to share with my students.
My Role: Graphic & Web Designer, Brand Identity, HTML, CSS, Javascript, JQuery Coder
This is a site I created for a cozy salon in Mt. Lebanon. I cleaned up the existing logo, created the branding (colors, fonts, slogan), and coded the entire site using HTML5, CSS3, and JQuery.
My Role: Creative Director, UXID, Brand Identity, SEO/SEM
I developed a landing page for the app launch in order to better track the stats of downloads and user interaction. The landing page featured three easy steps to download and use the app, in addition to a simple "how to" video that I directed for user interaction. ColorClix® for Olympic® Paint was designed to meet the user need of choosing paint colors more easily. Key features include choosing a color from anywhere on your screen, saving to favorites, and printing out with a barcode for point of service sales at Lowe's.
I was the the Interactive Creative Director for the project. I was responsible for the design, user interface, interaction, and overall app build. I directed a team of coders to implement the app across browsers and sync it with the mobile app.
Users could log in, save their color selections, and print out their choices with a barcode, that they could take to a Lowe's sales rep for POS sale.
Both the desktop landing page and mobile apps were very successful. I demonstrated the app to sales teams across the company and senior management. I received recognition from the CEO and a bonus for my extraordinary work.
My Role: Creative Director, Script Writer
How To Video to market the ColorClix® app. I wrote the script for the video, directed a creative team to shoot and edit the video and audio. In addition to posting the video on the Olympic Paint® landing page, the video was hosted on YouTube to improve social sharing.
My Role: Interactive Creative Director, UXID, Brand Identity, Content Writing, Promotion, SEO/SEM
Olympic Paint specializes in selling paint nationally at Lowe's. They needed a mobile app for consumer color selection.
I was the the Interactive Creative Director for the project. I was responsible for the design, user interface, interaction, and overall app build. I directed a team of coders to implement the app across mobile devices and sync it with a desktop app. I also worked with the marketing team lead to come up with an app name and brand and ensure all the user interaction goals were met.
Users could log in, save their color selections, and print out their choices with a barcode, that they could take to a Lowe's sales rep for POS sale. The app data was syncronized across mobile devices and desktop to save favorites of users via login. The app was very successful, and I received a bonus in recognition for my extraordinary work.
My Role: Interactive Creative Director, UXID, Project Manager
I was tasked to do a complete redesign of the site to create a more user centric design, focused on women as primary customer. I performed user studies, wrote personas, did competitive analysis, wireframes, mockups, and all associated developmental research. I worked directly with the National Marketing Manager to ensure buy-in from Lowe's as POS client. I also worked directly with PPG's Ad Agency Partners to collaborate on specific builds and promotions. I also hired an internal small web development team to build out the final site and worked with PPG's IT department to host and maintain the site, and comply with security guidelines.
The design reflected a modern magazine and blog look and feel to appeal to women, PPG's target demographic for choosing paint for home decor. The site was a huge improvement from previous versions, the customer engagement increased by 30% in first 6 months after launch. I received a bonus and recognition from senior leadership for an excellent and successful site launch and redesign.
My Role: Interactive Creative Director, UXID, Brand Identity, Content Creation, SEO/SEM, Project Manger
The challenge was to design a color visualizer that seamlessly synchronized across desktop, browser, and mobile ColorClix® applications. I did an interface review of the current vizualizer and mind mapped the features and associated positive and negative aspects of user interaction. I studied competitor color vizualization tools, technologies and responsiveness for browser, desktop, mobile, and tablet interconnectivity. I outlined the project requirements, drafted wireframes of the interface, and presented to a development team, who further refined the interaction as code was written. I oversaw the design process and directed design and user interface and interaction.
My Role: Creative Director, Project Manager, SEO/SEM
As the Creative Director, I oversaw the design, delivery, and tracked the success metrics for all email campaigns. This is a sampling of emails sent out to customers. I also worked with Omniture to optimize the email lists and improve drop rates. The end result was a much improved delivery rate.
My Role: Creative Director, UXID, SEO/SEM
The National Sales Manager came to me with an opportunity to work with Sea World to promote Olympic Paints®. I met with Sea World and directed the design of a landing page to promote engagement online via a contest where a free trip to Sea World was the prize. This synchronized with a large mural being painted at Sea World using Olympic Paints®. The design received a lot of praise from Sea World and PPG and Lowe's.
My Role: Creative Director, Project Manager, 3D Modeler, Photographer, Videographer, Editor, Script Writer, SEO/SEM
This was a huge project, and a rush, of course. PPG had an opportunity to promote Olympic Paints® by painting the Sam Hornish Jr. racing car for a Penske race. After evaluating the user engagement and marketing potential, it was agreed upon as an excellent way to reach a target audience with high potential for using paint on a DIY basis. I directed the design of the landing pages, the flyers, the posters, and all related marketing material. I also wrote the script, created a 3d model of the car, edited, and produced a video for YouTube to promote the event. In addition, I went to the race, and took professional photography of the event. We used these images in social channels to further promote the race. The success of the event was seen in an increase in users engaging with the website and social channels.
My Role: Project Consultant
As Creative Director for PPG's National Brand, I was invited to present a business challenge to CMU's Heinz College students. I attended the classes and acted as the client for the students. I did the user studies and interaction design research and presented the results to the students for their case study. We collaborated on finding a solution using social media to enhance PPG's relationship with facility managers.
My Role: Research Users, Directed Persona Writing, Design, Presentation, and Integration into Scenarios for User Insight
As Creative Director for PPG, I collaborated with agency partners to write relevant personas to guide the interface design and requirements docs for the user interaction of painwebsites. The big challenge for redesign, was meeting a variety of user needs, from dealers, to interior designers, to consumers, and even store owners. These personas were critical to understanding the diverse users and influenced the site interface tremendously.
My Role: Develop and Implement Social Media Strategy, Creative Director, Copywriter, Engagement Manager
Trained Marketing Leads, Color Team, and Senior Management on what social media is and how it fits into their business model. Designed a strategic approach to engage socially with measurable results. Set up Twitter accounts for color team to improve social standing, created a social strategy and internet presence presentation that I presented to senior management, marketing teams, and sales associates.
PPG & it's advertising agencies were falling behind on understanding the impact of social media on business. I evaluated the channels, the competition, collected and monitored stats, and recommended social media engagement.
I received a bonus for my presentations, strategy, and training sessions.
My Role: Coded in HTML, CSS, and Javascript, Optimized Graphics
For this site, I worked with an existing design provided to me by a designer. The layout was unusual for web, but I used creative code to match the graphic design layout. This site included several videos, which I optimized for web play. The site has since been updated, to comply more with web standards, but this site was live for over a year.
My Process: Acrylic on Canvas, Digitize, Photoshop
In addition to digital media, I still love to paint in my free time. I studied figure drawing extensively over the years, and used to do represental work, but lately I have moved to more abstract subjects inspired by nature. These are produced via a process of painting on traditional canvas with acrylics, then photographing, and finally digitally enhancing in Photoshop. I do offer prints if you are interested.
These are my original works and are considered by ©Angela J. Cornelius.
